Social Media Marketing
Strategy and content for Facebook, Instagram, LinkedIn, and TikTok that turn followers into a community.
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Digital Marketing FreelancerHi! I'm
Hi! I'm
Salma Abdulai
A results-driven digital marketer helping brands grow through content, SEO, social media, and data-driven campaigns that deliver measurable results.
SEO · Social · Content · Analytics
Data-driven growth for real businesses.
Class
Valedictorian
Valedictorian
1.5K+
Connections
grown in 3 mo
grown in 3 mo
Tools & Skills:Google AnalyticsMeta AdsSEOCanvaCapCutMailchimp
What I do
Services that move the needle
Every engagement is built around one question: what result are we trying to create for the business?
SEO & Google Ads
Search visibility, keyword strategy, and paid campaigns tuned to bring in the right audience at the right cost.
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Content & Copywriting
Blogs, captions, landing copy, and Canva/CapCut creatives that carry your brand voice end to end.
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Email Marketing
Newsletters, nurture flows, and lifecycle campaigns that keep leads warm and buyers coming back.
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Analytics & Reporting
Google Analytics and Meta Insights dashboards that turn traffic numbers into decisions.
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Campaign Planning
End-to-end campaign plans — audience, budget, timeline, and creative — mapped to real business goals.
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1,500+
New connections grown for a client
60%
Projected audience growth on LinkedIn
30%
Projected sales lift on ad strategy
#1
Valedictorian, Generation Cohort 6
Journey
Experience
April 2026 – August 2026
Generation Ghana · Remote
Digital Marketing Bootcamp Trainee
- Hands-on training across SEO, social, email, paid ads, Google Analytics, and content marketing.
- Built data-driven strategies and campaign plans for real business case studies.
- Analyzed campaign performance and surfaced optimization opportunities from marketing metrics.
- Collaborated cross-functionally to deliver client-focused presentations and solutions.
November 2022 – November 2023
Tishigu Anglican Primary School, Tamale
Teacher (National Service)
- Designed and delivered engaging lessons tailored to diverse learning needs.
- Created presentations and materials that simplified complex concepts.
- Tracked learner performance and adapted instruction using feedback and data.
- Coordinated classroom activities — organization, leadership, project management.
Selected work
Projects & case studies
E-commerce Growth
Zizi's Fashion Store
30%
projected sales increase
A simulated Facebook advertising strategy for an e-commerce fashion brand — audience targeting, budgeting, and performance forecasting.
B2B Content Strategy
PayUp Technologies
60%
forecasted audience growth
A LinkedIn content strategy and calendar for a B2B tech company built on real audience insights and consistent, value-driven posts.
Toolbox
Key skills
Social Media MarketingSEOGoogle AdsContent MarketingEmail MarketingGoogle AnalyticsMeta InsightsCanvaCapCutCampaign PlanningMarketing AnalyticsAudience ResearchProject ManagementCommunication
Education
Learning path
Digital Marketing Bootcamp
Generation Ghana · 2026
B.Sc. Basic Education
University for Development Studies · 2025
Let's talk
Ready to grow your brand online?
Whether you need a full strategy or a fresh set of eyes on your funnel, I'd love to hear about the business you're building.